Discover how we empower individuals and investors, redefine success, and provide unparalleled support in achieving their property goals.
Discover a World of Opportunities
At Red Mane, our commitment is to revolutionise the property flipping experience. We recognise that venturing into the world of real estate flipping can be daunting, which is why we've transformed the traditional approach into a comprehensive, all-encompassing coaching journey.
We are experts in guiding investors like you through the intricate process of property flipping. Our aim is to empower you to generate substantial returns and build wealth through strategic property transformations. By partnering with us, you're set to achieve your financial aspirations more rapidly and with reduced risk, turning property flipping into a rewarding venture.
With our expertise, personalised strategies, and data-driven approach, we empower you to make informed decisions and maximise your returns.
OUR MISSION
Our mission is to equip you with the knowledge, strategies, and insider insights needed to successfully navigate the dynamic world of property flipping.
OUR VALUES
Honesty
Transparency
Efficiency
Reliability
Local Knowledge
OUR VISION
At Red Mane, our vision is to redefine success in property flipping. We aim to be recognised as the premier coaching authority and the most trusted experts in the field. Our commitment is to guide, educate, and inspire every aspiring property flipper, empowering them to achieve unparalleled success.
OUR COACHES
the driving force behind Red Mane
Graham Whitfield
Graham Whitfield is a seasoned property investor and coach with over a decade of experience navigating the highs and lows of the real estate market. At 24 years old, Graham purchased his first property, marking the start of a career defined by resilience, innovation, and strategic growth.
From 2010 to 2019, Graham honed his skills in new home sales, gaining first hand insight into market dynamics and client needs. During this time, he also tested his mettle in the challenging Perth property market from 2009 to 2020, learning invaluable lessons as he navigated one of the toughest real estate periods in the region’s history.
Recognizing the importance of continuous growth, Graham began investing heavily in property, mindset, and business coaching in 2021. This commitment to self-improvement and professional development has been pivotal in refining his approach and amplifying his success.
Since late 2021, Graham has completed 27 property deals, focusing on flips and buy-renovate-hold strategies. His deep understanding of the property investment process, coupled with his ability to adapt to changing markets, has positioned him as a trusted authority in the field.
As the founder of Red Mane Coaching, Graham now shares his wealth of knowledge and experience, empowering others to achieve their property investment and personal growth goals. His coaching philosophy combines strategic expertise with a mindset for success, inspiring clients to unlock their full potential in the property market and beyond.
Michelle Noakes is an experienced property investor and house flipper who purchased her first investment property at just 21. With a background in youth work, construction, and local government, she later worked as a Finance & Administration Manager before fully committing to real estate.
For the past seven years, Michelle has been flipping houses professionally, completing subdivisions and new builds. In 2024 alone, she flipped five properties, generating over $500,000 in profit. Sourcing deals both on and off-market through strong agent relationships, she is now working toward securing her 40th renovation project
Wayne Donnelly is a dynamic mindset coach with over 15 years of experience helping business professionals shatter invisible barriers and achieve extraordinary success. Specializing in NLP, hypnosis, and transformative coaching techniques, Wayne designs tailored programs that fast-track personal and professional breakthroughs.
Passionate about empowering individuals and teams, Wayne's mission is to make happiness, fulfillment, and success accessible to everyone. Ready to elevate your life and business? Wayne Donnelly is here to guide you every step of the way.
Jules Sherden is a property investor, flipper, and mentor with over 35 years of experience. After a career as a senior Design and Tech teacher, Jules turned to real estate, successfully flipping 17 properties and specialising in dual occupancies, granny flats, and small subdivisions
Based in the Blue Mountains, Jules also stages homes, manages short-term rentals, and is currently renovating and building new projects. Passionate about mentoring, Jules helps others break into property as a pathway to income, lifestyle flexibility, and family legacy.
Ben S is a full-time property investor and flipper based in Brisbane, actively operating across the Queensland market. With a background in corporate leadership, Ben spent over 10 years working as a Regional Operations Manager within the not-for-profit sector, where he developed strong systems, leadership, and analytical skills.
He also holds a Bachelor of Education, which has shaped his ability to clearly communicate and teach complex concepts.. something that now translates directly into his coaching.
Prior to going full-time in property, Ben was involved in buy, renovate, hold strategies while working in corporate. He made the transition into full-time flipping after his first project and has continued to scale ever since. In under two years, Ben has completed 13 property deals and is currently tracking approximately $1.25 million in profit across those projects.
Ben specialises in a range of strategies including flips and buy-renovate-hold deals, working across small, medium, and larger-scale projects. He sources opportunities through a combination of on-market listings, strong agent relationships, and direct-to-vendor strategies, allowing him to consistently secure high-quality deals.
As an active investor still in the market today, Ben brings current, real-world experience to his coaching. His approach is grounded in practical execution, helping students understand not just how to find and structure deals, but how to confidently take action and scale their own property journey.
Vipul is a full-time property investor and flipper based in Newcastle, NSW, actively operating across multiple markets across Australia. With a background in IT spanning more than 15 years, he brings a structured, systems-driven approach to property — something that has played a major role in scaling his flipping business rapidly.
Originally from India, Vipul moved to Australia in 2019 with his wife and began building a property portfolio through buy-and-hold investments. To date, he has accumulated eight properties (including his PPOR) before transitioning into more active strategies to accelerate growth.
Since late 2023, Vipul has focused heavily on property flipping, adopting a largely hands-off model by building strong teams on the ground and managing projects at scale. In 2024, he completed four flips, followed by 13 projects in 2025, generating more than $1 million in profit after all costs from the 2025 deals alone. He is currently on track to complete more than 15 deals in 2026.
His strategy centres around sourcing high-quality opportunities through agent relationships and direct-to-vendor marketing, then executing clean, efficient renovations designed to maximise resale value. Known for his practical and numbers-driven approach, Vipul focuses heavily on buying well, managing risk, and maintaining strong margins across every project.
As both an active investor and coach, Vipul brings current, real-world experience to his students. His coaching style is straightforward and execution-focused, helping others understand not just the theory, but how to actually take action, build systems, and scale a sustainable property business.
